PR agency in Gothenburg

With a conversation about the current situation. Then we say what is needed. Sometimes it is less than you think.

The conversation is about where you stand, what you have tried, and what is causing the friction. We would love to see what you have already produced, regardless of how finished it is. That tells us more than a brief.

After that, you will receive a recommendation: a proposal for the first step, what it means in terms of time, and how much it costs. If you choose to do it yourself from there, the material is yours to use.

That depends on the news. Editorial offices decide for themselves. What we stand for is the craft: the right angle, the right journalist, the right timing, built on relationships spanning two decades.

A news story that is already hot can go out the same week. An area you want to own over time takes longer, as it is about building you up as a source that editorial offices return to.

We never guarantee publication. What we can promise is that the material is thoroughly prepared, that it lands with the right person, and that you will find out why something didn't hit the mark.

Both. The greatest value is built on an ongoing basis. Media presence is a relationship, not a campaign.

One-off pitches work when there is something concrete to share: a report, a launch, an announcement. Then we put together the angle, materials, and list, and make it happen.

Ongoing work looks different. We monitor your agenda, identify opportunities where you have something to contribute, and keep in touch with journalists between pitches. That is where most of the coverage comes from.

Yes. AI services cite credible sources, and authoritative mentions in the media are exactly what PR work produces.

Language models place heavy weight on where something is published. A mention in an established title ranks higher than what you write on your own site, for the same reason a journalist calls an independent expert.

This means that PR and visibility in search are starting to link together. We track how you are mentioned in AI responses and can show the change over time, so that the work can be evaluated.

It mostly depends on whether you need a single media pitch or ongoing media presence. After an initial conversation, you will receive a fixed price or a capped price, so you know what it costs before anything starts.

A defined pitch is priced as a package. Ongoing work is calculated per part, and then you can see what each effort costs.

No two PR assignments are alike, so we set the price once we know what needs to be done.

No, but it helps when the news is local. An agency on the spot knows which editorial offices cover Western Sweden and who there writes about what.

We can also sit in the same room when needed, before an interview or a difficult day.

For nationwide media, the address is less important. There, the news and the relationship with the journalist carry more weight. From Gothenburg, we have experience with partners all over Sweden, in Finland, and in Norway.