A bellhop in a red uniform and a mother with her child in a hotel room where confetti is raining down

A magical hotel

About the project

When one of Europe's best amusement parks is to open its own hotel, it needs to be something truly extraordinary. Liseberg Grand Curiosa, filled with magical experiences.

services

PR

client

Liseberg

A bellhop in a red uniform and fez stands next to a large pink cotton candy
Close-up of a bellhop wearing a fez embroidered with the hotel's monogram
A bellhop in a red uniform and fez stands next to a large pink cotton candy
Close-up of a bellhop wearing a fez embroidered with the hotel's monogram

Before construction was halfway finished, the feeling of staying there had to permeate the communication, to get people to want to plan and book a room almost a year before the hotel opened.

Six floors with distinct themes for each floor helped us define the concept and execution when conveying the feeling of staying at Liseberg's new hotel, right next door to the park.

The experience is guided by our host Alfred, who with a practiced hand takes guests to and through the experiences that await at LGCH.

A girl is holding a large striped lollipop in front of her face next to a bellhop, with the text Liseberg Grand Curiosa Hotel 2023
A bellboy shows the way for a family with a lantern, with the text Liseberg Grand Curiosa Hotel 2023
Two girls with round pink sunglasses, with the text Liseberg Grand Curiosa Hotel 2023

FAQ

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so, with a proposal on what needs to be changed.

We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.

Frameworks exist to make the work faster. When they instead stand in the way of what you need to say, we bring it up immediately, instead of delivering something that looks right but does the wrong job.

Read more

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so, with a proposal on what needs to be changed.

We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.

Frameworks exist to make the work faster. When they instead stand in the way of what you need to say, we bring it up immediately, instead of delivering something that looks right but does the wrong job.

Read more

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so, with a proposal on what needs to be changed.

We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.

Frameworks exist to make the work faster. When they instead stand in the way of what you need to say, we bring it up immediately, instead of delivering something that looks right but does the wrong job.

Read more

How does creative production connect with your other services?

Closely. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.

An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.

With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.

Read more

How does creative production connect with your other services?

Closely. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.

An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.

With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.

Read more

How does creative production connect with your other services?

Closely. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.

An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.

With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.

Read more

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Crossing the tram tracks on a tree-lined street in Gothenburg
Crossing the tram tracks on a tree-lined street in Gothenburg

What gives you energy?

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