The loveliest striped ice cream carton on a meadow with cornflowers and dandelions

Finest

About the project

Welcom developed the packaging design for the Finaste ice cream package as well as the press release that accompanied the launch. The box had to carry the product's premium feel without losing Sia Glass's warm, popular expression. The result was a mailer that stood on its own in the image and landed as something worth opening for the recipients.

services

Design

client

Sia Glass

The finest ice cream carton shown from two angles, with a striped roof and a back featuring all the flavors

Ahead of the launch of the Finaste ice cream package, Welcom was commissioned to develop the packaging design for the box as well as a press release sent to journalists and influencers.

The task was about finding the right feeling. Finaste is a premium package, but Sia Glass at the same time stands for something warm and down-to-earth. The design had to balance the two.

Poster with the text “Discover our entire Finest family” and pictures of ice cream bars and cups in various flavors

FAQ

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so, with a proposal on what needs to be changed.

We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.

Frameworks exist to make the work faster. When they instead stand in the way of what you need to say, we bring it up immediately, instead of delivering something that looks right but does the wrong job.

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so, with a proposal on what needs to be changed.

We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so, with a proposal on what needs to be changed.

We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.

How does creative production connect with your other services?

Closely. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.

An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.

With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.

How does creative production connect with your other services?

Closely. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.

An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.

With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.

How does creative production connect with your other services?

Closely. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.

An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.

With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.

More cases

All cases

Curious minds

University of Borås

Crossing the tram tracks on a tree-lined street in Gothenburg

What gives you energy?

Göteborg Energi

Seize the day

Gröna Lund

Curious minds

University of Borås

What gives you energy?

Göteborg Energi