Creative production
services
Creative concept and art direction
Design and visual identity
Production for campaign and channel
Adaptation to format and space
Further development of the concept
Art direction, design, and creative concept. The creators who translate strategy and messaging into expressions that are seen and felt.
Art direction, design, and creative concept. The creators who translate strategy and messaging into expressions that are seen and felt.
Why creative production determines if the idea is seen
Design applied as an afterthought rarely makes the idea work better. It only makes it prettier. We work the other way around, with design that helps determine what the message will be.
How we work with concept and art direction
We start from the message, target group, and context. Then the concept, design, and production are developed together, whether it concerns an identity, a campaign, or what will carry the message in the feed and in the room. The expression must hold together across all channels, even when the format changes.
Collaboration from idea to finished expression
The creators sit in the same projects as the strategists and PR consultants. You speak directly with the designer, not with a project manager who passes it on. Furthermore, the concept is sharpened as it is used, so the first draft is rarely the last.
Why creative production determines if the idea is seen
Design applied as an afterthought rarely makes the idea work better. It only makes it prettier. We work the other way around, with design that helps determine what the message will be.
How we work with concept and art direction
We start from the message, target group, and context. Then the concept, design, and production are developed together, whether it concerns an identity, a campaign, or what will carry the message in the feed and in the room. The expression must hold together across all channels, even when the format changes.
Collaboration from idea to finished expression
The creators sit in the same projects as the strategists and PR consultants. You speak directly with the designer, not with a project manager who passes it on. Furthermore, the concept is sharpened as it is used, so the first draft is rarely the last.
Contact
Joakim Brinkenberg
to get started
Joakim Brinkenberg
Client Director
Joakim Brinkenberg
Client Director
Selection of prices
IAAPA Brass Ring
Where Joy Lives
Liseberg
Gold
2022
Golden Award of Montreux
Circus Bizarre
Liseberg
Gold
2019
The Publishing Prize
The Peak Fear Experiment
Liseberg
Gold
2024
The Golden Wheel
Jubileumsvasan
Vasaloppet
Gold
2023
The Publishing Prize
The House of Cards
Liseberg
Gold
2022
The Publishing Prize
Halloween at Liseberg
Liseberg
Gold
2019
The Golden Key
Homeless Collection 2006
The Salvation Army
Gold
2007
FAQ
FAQ
Do you work within our existing brand guidelines?
Yes. And when the frameworks chafe, we say so, with a proposal on what needs to be changed.
We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.
Frameworks exist to make the work faster. When they instead stand in the way of what you need to say, we bring it up immediately, instead of delivering something that looks right but does the wrong job.
Read more
Do you work within our existing brand guidelines?
Yes. And when the frameworks chafe, we say so, with a proposal on what needs to be changed.
We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.
Frameworks exist to make the work faster. When they instead stand in the way of what you need to say, we bring it up immediately, instead of delivering something that looks right but does the wrong job.
Read more
Do you work within our existing brand guidelines?
Yes. And when the frameworks chafe, we say so, with a proposal on what needs to be changed.
We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.
Frameworks exist to make the work faster. When they instead stand in the way of what you need to say, we bring it up immediately, instead of delivering something that looks right but does the wrong job.
Read more
How does creative production connect with your other services?
Close. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.
An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.
With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.
Read more
How does creative production connect with your other services?
Close. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.
An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.
With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.
Read more
How does creative production connect with your other services?
Close. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.
An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.
With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.
Read more
Do you produce everything yourselves?
Strategy, PR, concept, copywriting, design, technical architecture and development we do ourselves.
Film production, advanced photography, 3D and media buying we bring in from our network. We manage the project and hold the whole thing together, so you have one contact person instead of four suppliers.
Who is brought in depends on the assignment. We will let you know who they are before the work begins.
Read more
Do you produce everything yourselves?
Strategy, PR, concept, copywriting, design, technical architecture and development we do ourselves.
Film production, advanced photography, 3D and media buying we bring in from our network. We manage the project and hold the whole thing together, so you have one contact person instead of four suppliers.
Who is brought in depends on the assignment. We will let you know who they are before the work begins.
Read more
Do you produce everything yourselves?
Strategy, PR, concept, copywriting, design, technical architecture and development we do ourselves.
Film production, advanced photography, 3D and media buying we bring in from our network. We manage the project and hold the whole thing together, so you have one contact person instead of four suppliers.
Who is brought in depends on the assignment. We will let you know who they are before the work begins.
Read more
Do you want to know more about our services, how we work, or bounce an idea around?
Do you want to know more about our services, how we work, or bounce an idea around?