Do we need to change analysis tools?

Usually not. We start with what you already have and check if it measures the right things.

Common mistakes include double-counted traffic, goals that were never updated, and a cookie solution that drops half of the visits. This can be corrected without changing platforms.

A platform switch might be necessary when requirements change, for example, regarding personal data or server-side tracking. In that case, we will let you know what the switch will cost in terms of time before you decide.