Doesn't everything become standardized when it's automated?

On the contrary, that is the risk of manual production under time pressure: one variant for everyone. Automation frees up craftsmanship for concept and quality.

An automated workflow is based on a concept and a set of rules that you have decided on. Within those boundaries, it can produce hundreds of variants that still hold together.

The quality is determined by the concept and the templates. That is where the time should be spent, and that is the time that automation gives back.