Does it replace SEO?

No. AI answers are based on the same signals as search, namely quality, structure, and authority, but weight them differently. You need both.

Search still drives traffic. AI answers shape your image to the person asking, and increasingly, it is the first encounter a buyer has with you.

The fundamentals are shared: technical health, content that answers real questions, and external authority. On top of that, we add the work that makes you quotable.