How do we know that the communication is working?

Q: How do we know that the communication is working?

You decide what should happen before the work begins, and we measure against that. What can be measured depends on the assignment: media impact, traffic and conversions across your own channels, or how often you are mentioned in AI-generated responses. We select a few key metrics and track them over time. Not everything can be measured in numbers. Trust and market position move more slowly, and when that is the case, we tell you rather than making up a number.

Question

Accepted Answer

You decide what should happen before the work starts, and we measure against that.

What can be measured depends on the assignment: media coverage, traffic and conversions in your own channels, or how often you are mentioned in AI responses. We select a few metrics and track them over time.

Not everything can be measured in numbers. Trust and positioning move more slowly, and when that is the case, we say so instead of making up a number.