Frequently Asked Questions

Do you work on an ongoing basis or with one-off campaigns?

Both. The greatest value is built on an ongoing basis. Media presence is a relationship, not a campaign.

One-off pitches work when there is something concrete to share: a report, a launch, an announcement. Then we put together the angle, materials, and list, and make it happen.

Ongoing work looks different. We monitor your agenda, identify opportunities where you have something to contribute, and keep in touch with journalists between pitches. That is where most of the coverage comes from.