Tailored or general approach?

Both have their place. Ahead of a specific situation, such as a listing, review, or launch, a tailored approach is right; general programs build basic confidence.

A general program goes through the basics: how an editorial team thinks, how an interview is structured, and how to stick to your message when questions start to wander. It is suitable when multiple people need to be ready to participate.

A tailored program is based on your own issues and the current situation you are in. We learn the case, formulate the most difficult questions, and run them under realistic conditions.