What are GEO and AEO?

Optimization to be visible in AI-generated answers (GEO) and to become the source that answers the question (AEO). Classic SEO is the foundation. This is the next layer.

In practice, it is about making the content quotable: clear questions and answers, structure that machines can read, sources and figures that can be verified, and mentions on sites the models trust.

Much of this makes the content better for humans as well. The difference lies in how it is structured and where it is visible.