Who needs media training?

Anyone who has to speak for the organization under pressure: CEO, press manager, experts, board. The need is usually only apparent when the phone is already ringing.

The training is less about speaking beautifully and more about knowing what to say when the question is uncomfortable. We practice with your own questions and your own situation, not general examples.

Often a short session is enough for a spokesperson to feel confident in a normal interview. If an investigation is on the horizon, we spend more time and make it sharper.