We are already drowning in dashboards.

That is often where we begin. The goal is fewer views and clearer decisions, with analysis that tells you what to do.

We start from what decisions you need to make and how often. Anything that does not support one of those decisions can be removed without anyone missing it.

The result is usually one view for management, one for those working in the channels, and a deeper one for analysis. Plus a short text explaining what the numbers mean this month, because that is rarely obvious.