We already have a brand platform, do we need this?

Often, yes. The brand platform says who you are; the communication strategy says how you tell it, and to whom.

Brand work usually stops at position, promise, and values. This is the right basis, but it says nothing about which target groups should be reached first, which issues you should own in the debate, or what you should answer when someone questions you.

We therefore start with what you already have. If the platform holds, we build on it. If it does not match reality, we say so, with a proposal for what needs to be adjusted.