Göteborg Energi

The App / 2021 – ongoing

Key success factors
  • + Digital strategy
  • + Digital development
  • + UX/UI
  • + App development

Göteborg Energi, a public electrical utility company, acts as a market leader to increase awareness and knowledge of how energy works, and how responsible citizens, can be team players, take control and distribute their electricity consumption during the day in a more sustainable manner.

Our mission was to create awareness that we all need to change our behaviour, so that the power provided is enough for everyone.

Göteborg Energi

– the app

Responsible citizens turn to electricity for sustainability reasons but the production of electricity and the network for its distribution is on a path where it simply isn’t enough to meet the demand at all times of the day.

Hence, users have identified a need to steer their electricity consumption to different times of the day when supply is high and demand is low but that requires a tool to visualise the fluctuation of the price during the day and follow up how well the user has succeeded in their attempt.

The solution? A Göteborg Energi app to answer all questions in a project that was initiated in late 2020 and had its first launch mid-2021.

Technical Solution

Together with Göteborg Energi, we decided to build a mobile app to assist their customers in their journey towards a more sustainable way of living from an electrical point of view. The user interface and supporting systems deployed to the cloud have all been developed with the main goal of making everything simple and swift for the user, so that they can easily get the information needed and assistance in how to act upon that information.

The app quickly became the #1 utility app in Sweden on App Store and, with over 35,000 installs (as of March 2022) together with high ratings (4.2 on App Store), it has been nothing but a huge success. The installed user base keeps growing with every new release, and the app keeps on proving to be an even more usable tool towards a sustainable future with every added or tweaked feature. This is a continuous on-going mission, growing and adapting as the needs and possibilities change.

Continuous development

The user interface and supporting systems deployed to the cloud have all been developed with the main goal to make everything simple and swift for the user, so that they easily can get the information needed and assistance for how to act upon that information. The app quickly became the #1 utility app in Sweden on App Store and with over 35 000 installs (as per March 2022) together with high ratings (4,2 on App Store) it has been nothing but a huge success.

The installed user base keeps growing with every new release, and the app keeps on proving to be an even more usable tool towards a sustainable future with every added or tweaked feature. This is an ever on-going mission, growing and adapting as the needs and possibilities changes.