Where joy lives / 2019 – ongoing
- + Brand development
- + Campaign
- + PR
The Nordic region's largest amusement park Liseberg delivers world class amusement experiences, all year round, to everyone who wants to experience and share joy with others. Liseberg is simply the place where joy lives.
After two years of pandemic and restrictions, Liseberg was incredibly happy to finally be able to open the gates and welcome their guests to a new summer season of swirling, spinning, goodies and excitement. A summer to Unleash the joy.
A novelty for the year was that the tickets and full access card "Årskort" and "Guldpass" moved from the wallet to the phone.
The new park area Luna Park with the equally recent rides Turbo and Tempus was launched with an exciting adventure theme.
Where is Luna?
Ramping up for opening day, a PR campaign was carried out where everyone with the name Luna was invited to inaugurate the park area Luna Park and try out the new rides. We even found a girl named Luna Park.