100 years of joy
About the project
Film, music, and PR became important tools in the campaign to strengthen Liseberg's position as the leading Swedish amusement destination during its 100th anniversary.
services
PR
client
Liseberg
A collaboration with the musician Björn Olsson resulted in the specially written song “Liseberg”, which set the tone for the entire anniversary year and received media attention.
PR activities, such as a “takeover” of the ferry to Gröna Lund, helped to create talking points across the entire country.
The campaign's major impact on TV, radio, and press increased awareness of Liseberg and its history throughout Sweden.
Diploma
Stockholm Media Awards, Campaign of the Year
Publishingpriset, B2C “100 years of joy together”
Publishingpriset, Advertisements promoting businesses “The Trojan boat”
FAQ
Our numbers haven't been adding up since the cookie transition, where do we start?
In a measurement strategy and a review of the data quality. Most often, the problem lies in what is measured, where and why, rather than in the tools.
We compare what is measured today with what you need to know. Often, tracking remains from several years ago that no one uses anymore, while what guides decisions is not measured at all.
After that, we look at consent, tagging and data quality. Once the foundation is right, it is possible to talk about tools and reports, and the figures start to be trustworthy again.
Read more
Our numbers haven't been adding up since the cookie transition, where do we start?
In a measurement strategy and a review of the data quality. Most often, the problem lies in what is measured, where and why, rather than in the tools.
We compare what is measured today with what you need to know. Often, tracking remains from several years ago that no one uses anymore, while what guides decisions is not measured at all.
After that, we look at consent, tagging and data quality. Once the foundation is right, it is possible to talk about tools and reports, and the figures start to be trustworthy again.
Read more
Our numbers haven't been adding up since the cookie transition, where do we start?
In a measurement strategy and a review of the data quality. Most often, the problem lies in what is measured, where and why, rather than in the tools.
We compare what is measured today with what you need to know. Often, tracking remains from several years ago that no one uses anymore, while what guides decisions is not measured at all.
After that, we look at consent, tagging and data quality. Once the foundation is right, it is possible to talk about tools and reports, and the figures start to be trustworthy again.
Read more
What is server-side tracking?
Measurement that goes through your own server instead of the visitor's browser. More stable data in a cookieless world, and more control over what is shared.
The browser sends an event to your own server, which in turn forwards what you have chosen to the respective tool. You decide what leaves the house and what stays.
The benefit is more stable measurement when browsers block scripts and shorten cookie lifetimes. Consent is still needed: the rules apply just as much when the measurement moves to the server.
Read more
What is server-side tracking?
Measurement that goes through your own server instead of the visitor's browser. More stable data in a cookieless world, and more control over what is shared.
The browser sends an event to your own server, which in turn forwards what you have chosen to the respective tool. You decide what leaves the house and what stays.
The benefit is more stable measurement when browsers block scripts and shorten cookie lifetimes. Consent is still needed: the rules apply just as much when the measurement moves to the server.
Read more
What is server-side tracking?
Measurement that goes through your own server instead of the visitor's browser. More stable data in a cookieless world, and more control over what is shared.
The browser sends an event to your own server, which in turn forwards what you have chosen to the respective tool. You decide what leaves the house and what stays.
The benefit is more stable measurement when browsers block scripts and shorten cookie lifetimes. Consent is still needed: the rules apply just as much when the measurement moves to the server.
Read more
We are already drowning in dashboards.
That is often where we begin. The goal is fewer views and clearer decisions, with analysis that tells you what to do.
We start from what decisions you need to make and how often. Anything that does not support one of those decisions can be removed without anyone missing it.
The result is usually one view for management, one for those working in the channels, and a deeper one for analysis. Plus a short text explaining what the numbers mean this month, because that is rarely obvious.
Read more
We are already drowning in dashboards.
That is often where we begin. The goal is fewer views and clearer decisions, with analysis that tells you what to do.
We start from what decisions you need to make and how often. Anything that does not support one of those decisions can be removed without anyone missing it.
The result is usually one view for management, one for those working in the channels, and a deeper one for analysis. Plus a short text explaining what the numbers mean this month, because that is rarely obvious.
Read more
We are already drowning in dashboards.
That is often where we begin. The goal is fewer views and clearer decisions, with analysis that tells you what to do.
We start from what decisions you need to make and how often. Anything that does not support one of those decisions can be removed without anyone missing it.
The result is usually one view for management, one for those working in the channels, and a deeper one for analysis. Plus a short text explaining what the numbers mean this month, because that is rarely obvious.
Read more
