Where joy lives
About the project
The Nordic region's largest amusement park, Liseberg, delivers world-class entertaining experiences, year-round, to everyone who wants to experience and share joy with others. Liseberg is simply the place where joy lives.
services
PR
customer
Liseberg
After two years of pandemic and restrictions, Liseberg in 2022 was incredibly happy to finally be able to open the gates and welcome its guests to a new summer season filled with swirling, spinning attractions, treats, and excitement. A summer to let loose the joy.
Awards
Gold
IAAPA Brass Ring Best Television or Digital Video Commercial
FAQ
How quickly can we appear in the media?
That depends on the news. Editorial offices decide for themselves. What we stand for is the craft: the right angle, the right journalist, the right timing, built on relationships spanning two decades.
A news story that is already hot can go out the same week. An area you want to own over time takes longer, as it is about building you up as a source that editorial offices return to.
We never guarantee publication. What we can promise is that the material is thoroughly prepared, that it lands with the right person, and that you will find out why something didn't hit the mark.
Read more
How quickly can we appear in the media?
That depends on the news. Editorial offices decide for themselves. What we stand for is the craft: the right angle, the right journalist, the right timing, built on relationships spanning two decades.
A news story that is already hot can go out the same week. An area you want to own over time takes longer, as it is about building you up as a source that editorial offices return to.
We never guarantee publication. What we can promise is that the material is thoroughly prepared, that it lands with the right person, and that you will find out why something didn't hit the mark.
Read more
How quickly can we appear in the media?
That depends on the news. Editorial offices decide for themselves. What we stand for is the craft: the right angle, the right journalist, the right timing, built on relationships spanning two decades.
A news story that is already hot can go out the same week. An area you want to own over time takes longer, as it is about building you up as a source that editorial offices return to.
We never guarantee publication. What we can promise is that the material is thoroughly prepared, that it lands with the right person, and that you will find out why something didn't hit the mark.
Read more
Do you work on an ongoing basis or with one-off campaigns?
Both. The greatest value is built on an ongoing basis. Media presence is a relationship, not a campaign.
One-off pitches work when there is something concrete to share: a report, a launch, an announcement. Then we put together the angle, materials, and list, and make it happen.
Ongoing work looks different. We monitor your agenda, identify opportunities where you have something to contribute, and keep in touch with journalists between pitches. That is where most of the coverage comes from.
Read more
Do you work on an ongoing basis or with one-off campaigns?
Both. The greatest value is built on an ongoing basis. Media presence is a relationship, not a campaign.
One-off pitches work when there is something concrete to share: a report, a launch, an announcement. Then we put together the angle, materials, and list, and make it happen.
Ongoing work looks different. We monitor your agenda, identify opportunities where you have something to contribute, and keep in touch with journalists between pitches. That is where most of the coverage comes from.
Read more
Do you work on an ongoing basis or with one-off campaigns?
Both. The greatest value is built on an ongoing basis. Media presence is a relationship, not a campaign.
One-off pitches work when there is something concrete to share: a report, a launch, an announcement. Then we put together the angle, materials, and list, and make it happen.
Ongoing work looks different. We monitor your agenda, identify opportunities where you have something to contribute, and keep in touch with journalists between pitches. That is where most of the coverage comes from.
Read more
Does PR also help visibility in AI answers?
Yes. AI services cite credible sources, and authoritative mentions in the media are exactly what PR work produces.
Language models place heavy weight on where something is published. A mention in an established title ranks higher than what you write on your own site, for the same reason a journalist calls an independent expert.
This means that PR and visibility in search are starting to link together. We track how you are mentioned in AI responses and can show the change over time, so that the work can be evaluated.
Read more
Does PR also help visibility in AI answers?
Yes. AI services cite credible sources, and authoritative mentions in the media are exactly what PR work produces.
Language models place heavy weight on where something is published. A mention in an established title ranks higher than what you write on your own site, for the same reason a journalist calls an independent expert.
This means that PR and visibility in search are starting to link together. We track how you are mentioned in AI responses and can show the change over time, so that the work can be evaluated.
Read more
Does PR also help visibility in AI answers?
Yes. AI services cite credible sources, and authoritative mentions in the media are exactly what PR work produces.
Language models place heavy weight on where something is published. A mention in an established title ranks higher than what you write on your own site, for the same reason a journalist calls an independent expert.
This means that PR and visibility in search are starting to link together. We track how you are mentioned in AI responses and can show the change over time, so that the work can be evaluated.
Read more
