Dynamic Content Optimization
services
Audience and Variant Strategy
Templates and creative systems
Workflow and production automation
Distribution and optimization for performance
Change management and ways of working
Data-driven creative production: the right variant to the right target audience, optimized for measured performance. More relevant output, same team.
Data-driven creative production: the right variant to the right target audience, optimized for measured performance. More relevant output, same team.
Why one creative variant is rarely enough
Campaign budgets are shrinking while demands for precision are increasing. More target audiences need to be met with the right variant, but no one is getting more people to produce them.
How we build templates and production workflows
We start with target audiences, variants, and data flows. Based on that, workflows and automation are built to produce, distribute, and optimize the creative variants at scale. The variants are optimized against actual performance, so that more learnings provide a better starting point next time.
Collaboration on variants and performance
The expertise is already in-house, so the creative craft is packaged together with the data element instead of being purchased separately. The brand must hold up when there are many variants, and that is determined by how the templates are set from the start. Finally comes change management, because that is what determines whether the way of working sticks.
Why one creative variant is rarely enough
Campaign budgets are shrinking while demands for precision are increasing. More target audiences need to be met with the right variant, but no one is getting more people to produce them.
How we build templates and production workflows
We start with target audiences, variants, and data flows. Based on that, workflows and automation are built to produce, distribute, and optimize the creative variants at scale. The variants are optimized against actual performance, so that more learnings provide a better starting point next time.
Collaboration on variants and performance
The expertise is already in-house, so the creative craft is packaged together with the data element instead of being purchased separately. The brand must hold up when there are many variants, and that is determined by how the templates are set from the start. Finally comes change management, because that is what determines whether the way of working sticks.
Contact
Christopher Blidner
to get started
Christopher Blidner
CEO & Partner
Christopher Blidner
CEO & Partner
FAQ
FAQ
Is this programmatic advertising?
No, it's the production. DCO is about creating and adapting the content itself using data; the distribution can then take place through your regular channels.
Programmatic is about how the media space is bought. DCO is about what is shown in it: image, headline, offer, and format are adapted to the recipient, location, and occasion.
The two work well together, but one can be used without the other. We build the production so that it works in the channels you already have.
Read more
Is this programmatic advertising?
No, it's the production. DCO is about creating and adapting the content itself using data; the distribution can then take place through your regular channels.
Programmatic is about how the media space is bought. DCO is about what is shown in it: image, headline, offer, and format are adapted to the recipient, location, and occasion.
The two work well together, but one can be used without the other. We build the production so that it works in the channels you already have.
Read more
Is this programmatic advertising?
No, it's the production. DCO is about creating and adapting the content itself using data; the distribution can then take place through your regular channels.
Programmatic is about how the media space is bought. DCO is about what is shown in it: image, headline, offer, and format are adapted to the recipient, location, and occasion.
The two work well together, but one can be used without the other. We build the production so that it works in the channels you already have.
Read more
Doesn't everything become standardized when it's automated?
On the contrary, that is the risk of manual production under time pressure: one variant for everyone. Automation frees up craftsmanship for concept and quality.
An automated workflow is based on a concept and a set of rules that you have decided on. Within those boundaries, it can produce hundreds of variants that still hold together.
The quality is determined by the concept and the templates. That is where the time should be spent, and that is the time that automation gives back.
Read more
Doesn't everything become standardized when it's automated?
On the contrary, that is the risk of manual production under time pressure: one variant for everyone. Automation frees up craftsmanship for concept and quality.
An automated workflow is based on a concept and a set of rules that you have decided on. Within those boundaries, it can produce hundreds of variants that still hold together.
The quality is determined by the concept and the templates. That is where the time should be spent, and that is the time that automation gives back.
Read more
Doesn't everything become standardized when it's automated?
On the contrary, that is the risk of manual production under time pressure: one variant for everyone. Automation frees up craftsmanship for concept and quality.
An automated workflow is based on a concept and a set of rules that you have decided on. Within those boundaries, it can produce hundreds of variants that still hold together.
The quality is determined by the concept and the templates. That is where the time should be spent, and that is the time that automation gives back.
Read more
Do we need to expand the team?
No. The point is more output from the same team. Automated workflows provide more relevant content without requiring more hands.
What usually eats up time are the adaptations: new formats, new languages, new offers on the same source material. That part can be automated.
We set up the workflow, go through it with the team, and hand it over. If you need help running it further, we are still here, but the goal is for you to manage it yourselves.
Read more
Do we need to expand the team?
No. The point is more output from the same team. Automated workflows provide more relevant content without requiring more hands.
What usually eats up time are the adaptations: new formats, new languages, new offers on the same source material. That part can be automated.
We set up the workflow, go through it with the team, and hand it over. If you need help running it further, we are still here, but the goal is for you to manage it yourselves.
Read more
Do we need to expand the team?
No. The point is more output from the same team. Automated workflows provide more relevant content without requiring more hands.
What usually eats up time are the adaptations: new formats, new languages, new offers on the same source material. That part can be automated.
We set up the workflow, go through it with the team, and hand it over. If you need help running it further, we are still here, but the goal is for you to manage it yourselves.
Read more
Do you want to know more about our services, how we work, or bounce an idea around?
Do you want to know more about our services, how we work, or bounce an idea around?