PR
services
Media relations and press relations
News and opinion material
Campaigns and launches
Tone of voice and brand voice
Follow-up of reach and sentiment
Media relations, public opinion, and ongoing media presence. Our original core competence, and still where the greatest collective craftsmanship lies.
Media relations, public opinion, and ongoing media presence. Our original core competence, and still where the greatest collective craftsmanship lies.
Why media relations take time to build
Trust cannot be bought. A feature in editorial media carries more weight than advertising space, precisely because someone else has deemed it worthy of coverage. That is also why it is harder to secure.
How we work with PR and press outreach
We start with the surrounding world, target group, and media landscape. The research shows where there is something to say and where it has already been said. After that, the ideas, media relations, and content are shaped. Reach, sentiment, and PR value are monitored, so that the next effort builds on what worked.
Collaboration regarding your presence in media
Tone of voice, brand voice, and media law are determined before you speak out, not while it is happening. Furthermore, media relations are long-term. They improve the longer we work together, as we then know what you can answer and which questions require preparation.
Why media relations take time to build
Trust cannot be bought. A feature in editorial media carries more weight than advertising space, precisely because someone else has deemed it worthy of coverage. That is also why it is harder to secure.
How we work with PR and press outreach
We start with the surrounding world, target group, and media landscape. The research shows where there is something to say and where it has already been said. After that, the ideas, media relations, and content are shaped. Reach, sentiment, and PR value are monitored, so that the next effort builds on what worked.
Collaboration regarding your presence in media
Tone of voice, brand voice, and media law are determined before you speak out, not while it is happening. Furthermore, media relations are long-term. They improve the longer we work together, as we then know what you can answer and which questions require preparation.
Contact
Adam Wladis
to get started
Adam Wladis
Senior PR Strategist & Partner
Adam Wladis
Senior PR Strategist & Partner
Selection of prices
European Excellence Awards
The Super Seniors
Liseberg
Gold
2025
European Excellence Awards
The Peak Fear Experiment
Liseberg
Gold
2024
European Excellence Awards
Halloween at Liseberg
Liseberg
Gold
2019
The Grand PR Prize
Circus Bizarre
Liseberg
Best Digital Presence
2019
Lisbon PR Awards
Halloween at Liseberg
Liseberg
Silver
2020
Lisbon PR Awards
Halloween at Liseberg
Liseberg
Silver
2020
The Golden Egg
The Gais Flower
IFK Gothenburg
Silver
2009
FAQ
FAQ
How quickly can we appear in the media?
That depends on the news. Editorial offices decide for themselves. What we stand for is the craft: the right angle, the right journalist, the right timing, built on relationships spanning two decades.
A news story that is already hot can go out the same week. An area you want to own over time takes longer, as it is about building you up as a source that editorial offices return to.
We never guarantee publication. What we can promise is that the material is thoroughly prepared, that it lands with the right person, and that you will find out why something didn't hit the mark.
Read more
How quickly can we appear in the media?
That depends on the news. Editorial offices decide for themselves. What we stand for is the craft: the right angle, the right journalist, the right timing, built on relationships spanning two decades.
A news story that is already hot can go out the same week. An area you want to own over time takes longer, as it is about building you up as a source that editorial offices return to.
We never guarantee publication. What we can promise is that the material is thoroughly prepared, that it lands with the right person, and that you will find out why something didn't hit the mark.
Read more
How quickly can we appear in the media?
That depends on the news. Editorial offices decide for themselves. What we stand for is the craft: the right angle, the right journalist, the right timing, built on relationships spanning two decades.
A news story that is already hot can go out the same week. An area you want to own over time takes longer, as it is about building you up as a source that editorial offices return to.
We never guarantee publication. What we can promise is that the material is thoroughly prepared, that it lands with the right person, and that you will find out why something didn't hit the mark.
Read more
Do you work on an ongoing basis or with one-off campaigns?
Both. The greatest value is built on an ongoing basis. Media presence is a relationship, not a campaign.
One-off pitches work when there is something concrete to share: a report, a launch, an announcement. Then we put together the angle, materials, and list, and make it happen.
Ongoing work looks different. We monitor your agenda, identify opportunities where you have something to contribute, and keep in touch with journalists between pitches. That is where most of the coverage comes from.
Read more
Do you work on an ongoing basis or with one-off campaigns?
Both. The greatest value is built on an ongoing basis. Media presence is a relationship, not a campaign.
One-off pitches work when there is something concrete to share: a report, a launch, an announcement. Then we put together the angle, materials, and list, and make it happen.
Ongoing work looks different. We monitor your agenda, identify opportunities where you have something to contribute, and keep in touch with journalists between pitches. That is where most of the coverage comes from.
Read more
Do you work on an ongoing basis or with one-off campaigns?
Both. The greatest value is built on an ongoing basis. Media presence is a relationship, not a campaign.
One-off pitches work when there is something concrete to share: a report, a launch, an announcement. Then we put together the angle, materials, and list, and make it happen.
Ongoing work looks different. We monitor your agenda, identify opportunities where you have something to contribute, and keep in touch with journalists between pitches. That is where most of the coverage comes from.
Read more
Does PR also help visibility in AI answers?
Yes. AI services cite credible sources, and authoritative mentions in the media are exactly what PR work produces.
Language models place heavy weight on where something is published. A mention in an established title ranks higher than what you write on your own site, for the same reason a journalist calls an independent expert.
This means that PR and visibility in search are starting to link together. We track how you are mentioned in AI responses and can show the change over time, so that the work can be evaluated.
Read more
Does PR also help visibility in AI answers?
Yes. AI services cite credible sources, and authoritative mentions in the media are exactly what PR work produces.
Language models place heavy weight on where something is published. A mention in an established title ranks higher than what you write on your own site, for the same reason a journalist calls an independent expert.
This means that PR and visibility in search are starting to link together. We track how you are mentioned in AI responses and can show the change over time, so that the work can be evaluated.
Read more
Does PR also help visibility in AI answers?
Yes. AI services cite credible sources, and authoritative mentions in the media are exactly what PR work produces.
Language models place heavy weight on where something is published. A mention in an established title ranks higher than what you write on your own site, for the same reason a journalist calls an independent expert.
This means that PR and visibility in search are starting to link together. We track how you are mentioned in AI responses and can show the change over time, so that the work can be evaluated.
Read more
Can you guarantee that we will get media coverage?
No. No agency can promise publication, and anyone who does is selling something other than PR.
What we influence is the basis: news that holds up, the right timing, the right person to call, and material that the editorial team can use immediately. The network ensures we know who is covering what.
We also tell you when an idea won't work. Rather that than burning a contact on a mailing that no one wants.
Read more
Can you guarantee that we will get media coverage?
No. No agency can promise publication, and anyone who does is selling something other than PR.
What we influence is the basis: news that holds up, the right timing, the right person to call, and material that the editorial team can use immediately. The network ensures we know who is covering what.
We also tell you when an idea won't work. Rather that than burning a contact on a mailing that no one wants.
Read more
Can you guarantee that we will get media coverage?
No. No agency can promise publication, and anyone who does is selling something other than PR.
What we influence is the basis: news that holds up, the right timing, the right person to call, and material that the editorial team can use immediately. The network ensures we know who is covering what.
We also tell you when an idea won't work. Rather that than burning a contact on a mailing that no one wants.
Read more
Do you want to know more about our services, how we work, or bounce an idea around?
Do you want to know more about our services, how we work, or bounce an idea around?