Cardboard box shaped like Villa Villekulla, seen from a slight distance against a yellow background

Villa Villekulla

About the project

A press release from Villa Villekulla. Sia Glass launched this summer's new products at Pippi Longstocking's address, and received wide coverage accordingly.

services

PR

,

Design

client

Sia Glass

Illustration of Villa Villekulla with Pippi, Tommy, Annika, Lilla Gubben, and Mr. Nilsson
The box depicting Villa Villekulla with cut-out figures of Pippi and her friends on the grass
The box's roof and walls folded out, featuring Villa Villekulla's tiled roof and yellow facade
The inside of the box featuring a cartoon kitchen from Villa Villekulla
Illustration of Villa Villekulla with Pippi, Tommy, Annika, Lilla Gubben, and Mr. Nilsson
The box's roof and walls folded out, featuring Villa Villekulla's tiled roof and yellow facade
The box depicting Villa Villekulla with cut-out figures of Pippi and her friends on the grass
The inside of the box featuring a cartoon kitchen from Villa Villekulla

Villa Villekulla in miniature

We sent out a package of figurines and miniature furniture from Villa Villekulla. It ended up in feed after feed of Instagram stories.

Eight Instagram stories where the box is opened to reveal candy bags featuring Pippi

FAQ

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so, with a proposal on what needs to be changed.

We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.

Frameworks exist to make the work faster. When they instead stand in the way of what you need to say, we bring it up immediately, instead of delivering something that looks right but does the wrong job.

Read more

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so, with a proposal on what needs to be changed.

We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.

Frameworks exist to make the work faster. When they instead stand in the way of what you need to say, we bring it up immediately, instead of delivering something that looks right but does the wrong job.

Read more

Do you work within our existing brand guidelines?

Yes. And when the guidelines get in the way, we say so, with a proposal on what needs to be changed.

We ask for what you have: graphic manual, tone of voice, previous campaigns. If nothing is written down, we read what you have already published and start from there.

Frameworks exist to make the work faster. When they instead stand in the way of what you need to say, we bring it up immediately, instead of delivering something that looks right but does the wrong job.

Read more

How does creative production connect with your other services?

Closely. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.

An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.

With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.

Read more

How does creative production connect with your other services?

Closely. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.

An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.

With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.

Read more

How does creative production connect with your other services?

Closely. The same creators work on PR campaigns, digital services, and data-driven production. The building blocks are selected according to need.

An idea that is going out in the media, on the website, and in advertising benefits from coming from the same direction. When production is housed elsewhere, it often loses its angle along the way.

With us, the strategists, PR people, and creators sit in the same project. You might as well buy only the production if that is the part you are missing.

Read more

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