AI Search Optimization
services
AI search visibility audit
Structured data and entity optimization
llms.txt and technical foundation
Content built to be quoted
Continuous measurement of citations
More and more people are starting their research in ChatGPT, Perplexity, and Google's AI overviews. Being visible there is the new visibility, while classic SEO traffic is declining.
More and more people are starting their research in ChatGPT, Perplexity, and Google's AI overviews. Being visible there is the new visibility, while classic SEO traffic is declining.
Why AI Search Optimization Does Not Replace SEO
More and more people are starting their research in ChatGPT, Perplexity, and Google's AI Overviews instead of in a search results list. At the same time, classic SEO traffic is declining. Appearing when AI writes the response is the new visibility, and it doesn't work quite like the old one.
How We Work with GEO and AEO
We start with an audit of how you currently appear in AI responses. Then we work with structured data, entity optimization, llms.txt, and content built to be cited, with classic SEO as a foundation. How often and in what context you are mentioned is measured on an ongoing basis.
Collaboration on Content That Gets Cited
AI services cite sources they deem trustworthy, and authoritative mentions in the media are exactly what the craft of PR produces. That is why this work is closely aligned with our PR operations. Furthermore, the discipline moves on a monthly basis, so this is not a one-time task.
Why AI Search Optimization Does Not Replace SEO
More and more people are starting their research in ChatGPT, Perplexity, and Google's AI Overviews instead of in a search results list. At the same time, classic SEO traffic is declining. Appearing when AI writes the response is the new visibility, and it doesn't work quite like the old one.
How We Work with GEO and AEO
We start with an audit of how you currently appear in AI responses. Then we work with structured data, entity optimization, llms.txt, and content built to be cited, with classic SEO as a foundation. How often and in what context you are mentioned is measured on an ongoing basis.
Collaboration on Content That Gets Cited
AI services cite sources they deem trustworthy, and authoritative mentions in the media are exactly what the craft of PR produces. That is why this work is closely aligned with our PR operations. Furthermore, the discipline moves on a monthly basis, so this is not a one-time task.
Contact
Christopher Blidner
to get started
Christopher Blidner
CEO & Partner
Christopher Blidner
CEO & Partner
FAQ
FAQ
What are GEO and AEO?
Optimization to be visible in AI-generated answers (GEO) and to become the source that answers the question (AEO). Classic SEO is the foundation. This is the next layer.
In practice, it is about making the content quotable: clear questions and answers, structure that machines can read, sources and figures that can be verified, and mentions on sites the models trust.
Much of this makes the content better for humans as well. The difference lies in how it is structured and where it is visible.
Read more
What are GEO and AEO?
Optimization to be visible in AI-generated answers (GEO) and to become the source that answers the question (AEO). Classic SEO is the foundation. This is the next layer.
In practice, it is about making the content quotable: clear questions and answers, structure that machines can read, sources and figures that can be verified, and mentions on sites the models trust.
Much of this makes the content better for humans as well. The difference lies in how it is structured and where it is visible.
Read more
What are GEO and AEO?
Optimization to be visible in AI-generated answers (GEO) and to become the source that answers the question (AEO). Classic SEO is the foundation. This is the next layer.
In practice, it is about making the content quotable: clear questions and answers, structure that machines can read, sources and figures that can be verified, and mentions on sites the models trust.
Much of this makes the content better for humans as well. The difference lies in how it is structured and where it is visible.
Read more
Does it replace SEO?
No. AI answers are based on the same signals as search—namely quality, structure, and authority—but weight them differently. You need both.
Search still drives traffic. AI answers shape your image to the person asking, and increasingly, it is the first encounter a buyer has with you.
The fundamentals are shared: technical health, content that answers real questions, and external authority. On top of that, we add the work that makes you quotable.
Read more
Does it replace SEO?
No. AI answers are based on the same signals as search—namely quality, structure, and authority—but weight them differently. You need both.
Search still drives traffic. AI answers shape your image to the person asking, and increasingly, it is the first encounter a buyer has with you.
The fundamentals are shared: technical health, content that answers real questions, and external authority. On top of that, we add the work that makes you quotable.
Read more
Does it replace SEO?
No. AI answers are based on the same signals as search—namely quality, structure, and authority—but weight them differently. You need both.
Search still drives traffic. AI answers shape your image to the person asking, and increasingly, it is the first encounter a buyer has with you.
The fundamentals are shared: technical health, content that answers real questions, and external authority. On top of that, we add the work that makes you quotable.
Read more
Can visibility in AI responses be measured?
Yes. We track how often and how you are mentioned in AI answers and report the change. The discipline moves every month.
We ask a fixed set of questions to the major services at regular intervals and note if you are mentioned, how you are described, and which sources the answer relies on.
Over time, this provides a curve to work towards and a list of which sources are worth influencing. The measurement is young, so we also state what it does not show.
Read more
Can visibility in AI responses be measured?
Yes. We track how often and how you are mentioned in AI answers and report the change. The discipline moves every month.
We ask a fixed set of questions to the major services at regular intervals and note if you are mentioned, how you are described, and which sources the answer relies on.
Over time, this provides a curve to work towards and a list of which sources are worth influencing. The measurement is young, so we also state what it does not show.
Read more
Can visibility in AI responses be measured?
Yes. We track how often and how you are mentioned in AI answers and report the change. The discipline moves every month.
We ask a fixed set of questions to the major services at regular intervals and note if you are mentioned, how you are described, and which sources the answer relies on.
Over time, this provides a curve to work towards and a list of which sources are worth influencing. The measurement is young, so we also state what it does not show.
Read more
Do you want to know more about our services, how we work, or bounce an idea around?
Do you want to know more about our services, how we work, or bounce an idea around?