It's our future
About the project
The energy transition must happen now. Together with Gasum, we are accelerating development on three fronts: heavy transport, maritime, and industry.
services
PR
,
Communication
client
Gasum
Background
Finnish Gasum is one of the Nordic region's leading energy companies with its roots in the gas sector. Since 2019, we have been involved in shaping their brand. From strategy and positioning campaigns to tactical spearheads aimed at specific B2B target groups.
Welcom's role
We have developed everything from commercials and advertisements to case films, sales materials, and extensive content production, always with a focus on strengthening Gasum's position in Sweden, Finland, and Norway.
FAQ
How quickly can we appear in the media?
That depends on the news. Editorial offices decide for themselves. What we stand for is the craft: the right angle, the right journalist, the right timing, built on relationships spanning two decades.
A news story that is already hot can go out the same week. An area you want to own over time takes longer, as it is about building you up as a source that editorial offices return to.
We never guarantee publication. What we can promise is that the material is thoroughly prepared, that it lands with the right person, and that you will find out why something didn't hit the mark.
Read more
How quickly can we appear in the media?
That depends on the news. Editorial offices decide for themselves. What we stand for is the craft: the right angle, the right journalist, the right timing, built on relationships spanning two decades.
A news story that is already hot can go out the same week. An area you want to own over time takes longer, as it is about building you up as a source that editorial offices return to.
We never guarantee publication. What we can promise is that the material is thoroughly prepared, that it lands with the right person, and that you will find out why something didn't hit the mark.
Read more
How quickly can we appear in the media?
That depends on the news. Editorial offices decide for themselves. What we stand for is the craft: the right angle, the right journalist, the right timing, built on relationships spanning two decades.
A news story that is already hot can go out the same week. An area you want to own over time takes longer, as it is about building you up as a source that editorial offices return to.
We never guarantee publication. What we can promise is that the material is thoroughly prepared, that it lands with the right person, and that you will find out why something didn't hit the mark.
Read more
Do you work on an ongoing basis or with one-off campaigns?
Both. The greatest value is built on an ongoing basis. Media presence is a relationship, not a campaign.
One-off pitches work when there is something concrete to share: a report, a launch, an announcement. Then we put together the angle, materials, and list, and make it happen.
Ongoing work looks different. We monitor your agenda, identify opportunities where you have something to contribute, and keep in touch with journalists between pitches. That is where most of the coverage comes from.
Read more
Do you work on an ongoing basis or with one-off campaigns?
Both. The greatest value is built on an ongoing basis. Media presence is a relationship, not a campaign.
One-off pitches work when there is something concrete to share: a report, a launch, an announcement. Then we put together the angle, materials, and list, and make it happen.
Ongoing work looks different. We monitor your agenda, identify opportunities where you have something to contribute, and keep in touch with journalists between pitches. That is where most of the coverage comes from.
Read more
Do you work on an ongoing basis or with one-off campaigns?
Both. The greatest value is built on an ongoing basis. Media presence is a relationship, not a campaign.
One-off pitches work when there is something concrete to share: a report, a launch, an announcement. Then we put together the angle, materials, and list, and make it happen.
Ongoing work looks different. We monitor your agenda, identify opportunities where you have something to contribute, and keep in touch with journalists between pitches. That is where most of the coverage comes from.
Read more
Does PR also help visibility in AI answers?
Yes. AI services cite credible sources, and authoritative mentions in the media are exactly what PR work produces.
Language models place heavy weight on where something is published. A mention in an established title ranks higher than what you write on your own site, for the same reason a journalist calls an independent expert.
This means that PR and visibility in search are starting to link together. We track how you are mentioned in AI responses and can show the change over time, so that the work can be evaluated.
Read more
Does PR also help visibility in AI answers?
Yes. AI services cite credible sources, and authoritative mentions in the media are exactly what PR work produces.
Language models place heavy weight on where something is published. A mention in an established title ranks higher than what you write on your own site, for the same reason a journalist calls an independent expert.
This means that PR and visibility in search are starting to link together. We track how you are mentioned in AI responses and can show the change over time, so that the work can be evaluated.
Read more
Does PR also help visibility in AI answers?
Yes. AI services cite credible sources, and authoritative mentions in the media are exactly what PR work produces.
Language models place heavy weight on where something is published. A mention in an established title ranks higher than what you write on your own site, for the same reason a journalist calls an independent expert.
This means that PR and visibility in search are starting to link together. We track how you are mentioned in AI responses and can show the change over time, so that the work can be evaluated.
Read more
